How to use purple shampoo and conditioner

How to use purple shampoo and conditioner

While purple shampoo cannot substitute your regular shampoo and conditioner, incorporating it into your hair care routine is essential if you have lightened or color-treated hair. It plays a crucial role in maintaining your desired hair color. Purple shampoo significantly impacts the hue, but it’s important to use it correctly. In this article, we will guide you on how to add purple shampoo to your hair care routine and the best practices for caring for color-treated blonde hair.

For all blondes out there, a purple shampoo is a must-have! Blonde hair undergoes a lot of stress, especially if you’ve recently bleached it, leading to issues like yellowish, dull, or brassy tones. Purple shampoo, sometimes called silver shampoo, effectively cools down the hair’s tone and neutralizes brassy undertones, making your blonde hair look stronger and vibrant for a longer duration.

What Is Purple Shampoo?

As the name suggests, purple shampoo is specifically formulated with purple or violet pigments to counteract warm tones in color-treated hair. This unique shampoo derives its name from its distinctively colored formula, and it is sometimes known as silver shampoo as well, owing to its ability to neutralize brassiness in silver hair, resulting in a cool-toned appearance.

When you observe your hair starting to take on a yellowish hue, that’s the time to use purple shampoo. The frequency of usage can vary, ranging from once a week to every other shampoo, depending on how often you wash your hair.

How Does Purple Shampoo Work?

To grasp why purple shampoo is an essential product for combating brassiness in blondes, we need to consider color theory. Purple and yellow are complementary colors on the color wheel, meaning they can counteract each other’s effects. When blonde hair turns brassy, it often takes on a yellowish hue. A pigmented purple shampoo can effectively neutralize this yellow tone and restore the desired ashy blonde color.

The occurrence of brassiness in color-treated blonde hair is primarily due to the effects of bleach. During the bleaching process, hydrogen peroxide is used to remove the natural melanin from the hair, resulting in a lighter shade with residual yellow and orange undertones that become more pronounced over time, leading to brassiness. Besides hair color chemicals, external factors like UV rays, chlorine, and mineral deposits in shower water can also impact hair color and contribute to brassiness.

How to Use Purple Shampoo

Purple toning shampoo is an easy addition to your blonde hair care routine to help brighten your shade and help cool your hair color.

To use purple shampoo;

  • Wet hair
  • Lather the purple shampoo on your hair
  • Depending on your hair’s level of brassiness, leave the purple shampoo on for two to three minutes
  • Rinse the shampoo out
  • Apply a purple conditioner to nourish your hair and prevent breakage

Our purple shampoo is designed to be used as a daily shampoo until your desired color is achieved. Once you’ve reached your perfect blonde color, alternate between purple shampoo and your regular shampoo.

3 Most Common Purple Shampoo Mistakes and How To Use It Correctly

1. You’re overusing it

Most purple shampoos should not replace your regular cleanser every day—or even multiple times per week. While you’re likely curious about how often you should use purple shampoo, the answer is largely subjective. Otherwise, an overdose of cool-toned purple could make your hair appear darker and duller. Limited use allows for the warmer tones in your strands to reflect more light for a healthier overall look.

2. You’re applying it incorrectly

Purple shampoo is still shampoo, so you might think that the best way to use it is by massaging it into your strands and quickly rinsing it out.

3. You’re using purple shampoo on the wrong hair type

When thinking about how to apply purple shampoo, it’s important to also consider your hair type. After all, you could be making a mistake just by using purple shampoo.


The frequency of using purple shampoo varies based on your hair type and existing shade. Certain purple shampoos are suitable for daily use. These formulations gradually counteract brassy tones without excessive toning, making them a good option for those new to purple shampoo.

However, if you use purple shampoo excessively, especially on very light or damaged hair, you may observe a subtle purple tint on your hair. In such cases, it is advisable to reduce the frequency and use purple shampoo a few times a week instead of using it daily.

How Often Should Blondes Use Purple Shampoo?

Purple shampoo should be used specifically when your hair appears brassy and not on a daily basis. A general guideline is to use it one to three times a week. The frequency of usage depends on how often you wash your hair and how quickly it develops a brassy tone.

For instance, if you wash your hair twice a week, using purple shampoo once a week may be optimal. On the other hand, if you wash your hair every day, a more frequent approach, such as using purple shampoo two or three times a week, may be more suitable for you.

When Should You Not Use Purple Shampoo?

Purple shampoo is an excellent option for taming unruly hair, but there are certain situations where its use should be avoided. If you have upcoming salon appointments for color treatment or consultations, your hair stylist needs to see your natural hair color. In such cases, you don’t have to completely stop using purple shampoo. Simply switch to a different shampoo in the week leading up to your appointment to provide your stylist with a blank canvas of your natural hair.

You are the best judge of your hair’s needs. As your hair starts to transition to a more salt-and-pepper appearance, it might be a good time to explore the benefits of using purple shampoo. Gray, silver, and white hair tends to look its best when neutralized. If your gray hair appears brassy or yellow, using purple shampoo can be a great way to address the issue and determine if it suits your specific hair type.

It’s important to note that many purple shampoo brands are not intended for frequent use, often recommending once-a-week application. Moreover, some of these brands advise against using their purple shampoo on already dry hair. However, aging hair doesn’t mean we have to accept dryness and brittleness. Our purple shampoo has been specifically designed with aging hair in mind, aiming to moisturize and prevent breakage, offering the best care for your hair.

Frequently Asked Questions

How do you use purple shampoo for best results?

Purple shampoo should be applied in the shower or during a hair wash. While your hair is wet, apply the shampoo and lather it onto your hair. The amount of shampoo that you use will vary depending on your choice of product and how brassy your hair is looking.

How long should I leave purple shampoo in my hair?

You’ll leave the shampoo on for 5-15 minutes before rinsing with cool water if your colored hair has been recently dyed or is discolored. If it’s your first time trying purple shampoo, experiment with leaving it on for only 5-10 minutes before washing it out.[1]How long should you leave purple shampoo in for?

Do you use purple shampoo before or after regular shampoo?

Answer: Once your hair has been wet down and shampooed with a regular sulphate free shampoo to cleanse it, my advice would be to step out of the shower and strategically concentrate on applying the purple shampoo to the brassier (yellow) parts of the hair.

When should I use purple shampoo?

Blonde hair goes through a lot (especially if you’ve recently bleached your hair!) and it can sometimes look yellow, dull or even brassy. Purple shampoo, or sometimes even silver shampoo, cools down the tone of your hair and neutralises the brassiness, keeping your blonde stronger for longer.[2]What Is Purple Shampoo And How To Use It

How long does it take for purple shampoo to work?

Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all. However, we’ve created the ‘Goldilocks’ of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.

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